the promotion activities of Ray Ban sunglasses
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by: raybansunglasses
Recently, the largest media advertising plan Ray Ban "never hide."This activity from March 2007, is a large-scale began to global market activity, covering 20 countries.Target audience is young and brave, hidebound consumers.This activity is complete, the innovation of the media: from the cinema to printing, advertising, outdoor, network, consumer production elements and pr virus."Never hide" concept, call you show real Ray Ban self, ideas and personality, encourage your loyalty to the value of true and only. This activity 1 billion people worldwide, battleground is times square in New York. Using interactive way to provide people directly involved in the "never hide" activity.By consumer advocate content production. Consumers' own photos can be submitted to rayban.com site.Pictures can live webcam through video tools. In the site have a picture of all the showroom.If the pictures selected in times square on the billboard showing, so you can experience to 15 seconds of fame.Ray Ban sunglasses
Of course, in times square on the consumer's photo shows itself. But this activity is the deepest impression to the scale. Times square on 12 to put your face screen display to the world. Of course, the necessary condition that you must wear Ray Ban glasses.
"Never, never fear, pretend to never give up, never hide." This is the theme of the Ray Ban's advertising campaign. According to the ads, competent laybourne in 1937, the brand from birth, these characteristics is written in it's DNA.These characteristics is also true leaders, especially to the character's encouraging.
The advertising campaign creative director, said: "the brand to become a global symbol.It is true that, only the most suitable exaggerates sunglasses "never hide".But this slogan with today's special trend.This is a modern sense is very creative slogans, and exploration, experiment of space.
In the activities, particularly noteworthy is the famous YouTube video circulating in the "grasping sunglasses. The video content is the virus could he face actors in various ways wear glasses. It on YouTube has nearly 300 million page views. And in recent won the cannes lions award digital advertising copper.Ray Ban sunglasses
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I really don't like online shopping.But I think online shopping can bring me a lot of fun.So I will like to buy something online sometime.
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